Most of the auto dealers have introduced attractive schemes to tap festive shoppers and boost sales.[break]
Laxmi Intercontinental -- the company with the highest market share in Nepali four-wheeler market - was one of the first companies to introduce offer for this festive season. The company has launched three bumper schemes ´Dashain-Tihar ko Bela, Hyundai ko Upahar Mela´ to catch the attention of customers.
Laxmi Intercontinental - the official partner of Hyundai motors for Nepal - is giving away gift package worth Rs 120,000 on every purchase of Santro, i10 and i20. The package includes HP laptop or Samsung Galaxy Mobile. The company is also bearing the ownership transfer tax and insurance premium for a year. Besides there sure shot prizes, three lucky customers can win Santro, i10 and i20 each through lucky draw.
“Our offer has become instrumental in attracting a huge number of customers," said Rupesh Sharma Bhatta, the senior manager -- business development and planning at Laxmi Intercontinental. He also informed Republica that the company record about 20 percent of their annual sales during this season.
Nepal has a huge market of hatchbacks and this makes Maruti Suzuki - the company with the largest number of hatchbacks - one of the most sought after brands in Nepal. Arun Intercontinental Traders -- the sole distributor of Maruti Suzuki cars for Nepal - is also seeing rise in sales. The company has launched a consumer promotion scheme ´Maruti Suzuki Hit & Fit Offer´ for this Dashain and Tihar, offering up to Rs 100,000 cash discount on every cash, finance and exchange purchase.
“Though we can´t reveal the exact figures, the response that we have got so far is very encouraging. We hope to get similar response in the days to come,” an official at Anil Intercontinental told Republica.
Continental Associates -- the authorized distributor of Kia Motors in Nepal - is also seeing sales going up this season. The company has introduced "Double Advantage" scheme for this Dashain and Tihar. Under the scheme, the buyers of Picanto, Rio and all new Kia Cerato can win heavy cash discounts along with Sony products as gifts. The company is giving away cash discount of Rs 150,000 with semi-option Picanto and Rs 125,000 on full option Picanto.
“The rise in sales is not only because of festive schemes. There are different reasons,” Sachin Aryal, the deputy general manager of Continental Associates, told Republica.
“Whatever the reason is, we have seen our sales double this season as compared to normal days.”
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