It's been a fortnight since the US Food and Drug Administration (FDA) approved flibanserin, the 'female libido enhancer' marketed under the brand name Addyi by Sprout Pharmaceuticals, and Indian sexologists' phones haven't stopped ringing. "Evidently more men than women are interested in the pill," says Dr Kothari.
Though Sprout is yet to make an application to the Indian drug control authorities to market the drug in the country, out of the first one lakh Google searches for 'Viagra for women,' the third largest number was from India (Australia and the US took the first two places). And sexologists say, going by the calls and mails that clog their phones, most of them would be married men.
Why are Indian men so curious about flibanserin, the first ever 'libido enhancing drug'? "Because they are lazy," says Chennai-based sexologist Dr Narayana Reddy. "Most of them who complain about their women being frigid don't do foreplay or just don't understand the woman enough."
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