Trikon Advertising, A.N.S Creation, Echo Advertising, Prisma Advertising Agency, Ad Media and Ad Avenues that have decided to boycott the award, however, are not challenging the fairness of the award. [break]
They have attributed the decision to ´politics and groupism´ seen in AAN. These agencies have been boycotting every activities conducted by AAN this year.
The agencies said they have decided to boycott the award because of the lack of proper mechanism for selection and amendments in the selection criteria.
“My agency used to participate in the award regularly, but I did not submit my nominations this year and I do not want to comment on this regard,” said Mohammad Akhtar, director of Ad Media.
Sudeep Thapa, managing director of A.N.S Creation, said his agency is not participating in the award because AAN has not made necessary amendments to the selection criteria as per the commitment it made last year.
AAN President Raj Kumar Bhattarai, however, said the association has made necessary amendments to the selection criteria. “We have made necessary amendments this year. We even have three new members in the judging committee,” Bhattarai said, adding, “Besides, many new agencies have participated this year which is a positive sign for AAN.”
AAN has already finalized categories for the 7th Ace Travels.com Crity Awards to be held in November. Out of a total of 178 agencies registered with AAN, 38 have submitted their nominations for the award. Only 34 agencies had filed nominations for the award last year.
The association has already selected Welcome Advertising and Marketing as the event manager through a tender.
“We have selected Welcome Ad for event management based on five different categories: price negotiation, time, infrastructure, payment structure and sponsorship,” informed Bharat Lal Nyachhon, executive director of AAN.
Two other firms -- Arian Media and Alpaviram -- had also submitted their proposals to manage the event.
Nirmal Raj Paudel, CEO of Welcome Ad, said it is not necessary that all the agencies should participate every year. “Crity Awards is all about honoring the creative people and creativity in the field of advertising. The agencies that did not submitted their nomination this year can participate next year,” he added.
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