According to a release issued by the bank, the campaign will help to establish the bank´s new brand promise, ´Here for good´, underlining the bank´s distinctive approach to international banking and creating a strong platform for continued growth. [break]
"It´s the hope of the bank that the new brand promise captures the ethos that has driven this achievement, one which has remained consistent throughout the Bank´s 150-year history," the release said.
A simple phrase with multiple meanings ´Here for good´ sums up Standard Chartered´s commitment to developing deep relationships with its clients and customers; its values, conduct and focus on sustainability; and its longevity, heritage and continued strong performance, it added.
Peter Sands, Group Chief Executive, Standard Chartered, said, “Our brand is all about commitment. We´re here for good, to create value for our shareholders, to support and partner our clients and customers and to make a positive contribution to the broader community."
Coca Cola Football Maha Utsav
KATHMANDU, April 1: Bottlers Nepal Ltd, the producer of popular soft-drink brands like Coca Cola in Nepal, announced the launch of “Coca Cola Football Maha Utsav” -- a new promotional campaign -- on Thursday.
Four lucky winners will get an opportunity to visit South Africa and watch Fifa World Cup 2010 which will take place from June 11 to July 11.
Coca Cola, which is the official sponsor of FIFA World Cup Football, has decided to print a random 10 digit code inside the crowns of Coke, Fanta and Sprite. People will be able to participate in the lucky draw by sending the SMS entering the digit to 4477.
The crowns also have a lot of instant prizes inside it like T-Shirts, Caps and other free drinks. “We are always looking for the opportunities to communicate with our customer,” said Sumindra Bhattacharya, MD of Bottlers Nepal. This offer will be valid from April 1 to May 31.
Related story
Jewelry Brands in Brand Nepal 2021
