Samyush Maharjan

Samyush Maharjan

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The author is a self-researcher and AI Strategy Lead at Tekkon Nepal. He can be reached at samyushmaharjan@gmail.com

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The Missing Value in Nepal’s Tourism Boom

The Missing Value in Nepal’s Tourism Boom

Despite a sharp rebound in tourist arrivals, Nepal’s tourism sector is generating little additional value per visitor, exposing a hidden decline in real earnings amid rising costs and highlighting the need to shift from a volume-driven to a value-driven tourism strategy.

Despite a sharp rebound in tourist arrivals, Nepal’s tourism sector is generating little additional value per visitor, exposing a hidden decline in real earnings amid rising costs and highlighting the need to shift from a volume-driven to a value-driven tourism strategy.