Facebook in Nepal is turning out to be one of the cost effective tools for brand promotion as well as a medium for interaction between sellers and clients. [break]
Companies that have been regularly updating customers about new arrivals and special offers at their outlets shared with Republica that social networking sites are working wonders in terms of boosting sales and creating bondage between buyers and sellers. They say Facebook marketing is actually a good way to earn goodwill, trust and loyalty of customers.
Yoshay Lama Lindblon, owner of L and L House of Commerce -- the country distributor of Swedish high-end make-up line Isadora, informed that Facebook has turned out to be the most cost effective way of promoting products. “Number of consumers inquiring about products through social networking sites is increasing at a remarkable rate,” Lindblon said, adding, “Facebook is sure to emerge as one of the most effective tools for brand promotion in the coming days.”
Isadora has over 16,000 active followers in Facebook and most of them are found inquiring about the availability of new assortments of cosmetics by the brand, beauty tips as well as putting comments on price of the products. Isadora, which is possibly the first store to create a Facebook page, claims that 50 percent of the total visitors in its Facebook page turn up at the store.
“Brand response through Facebook in Nepal has been so overwhelming that Isadora´s franchisees in Italy and Switzerland have also started following Isadora Nepal´s Facebook page,” Lindblon added.
Nyima Pasang of Envy - a mult-branded shoes store at Durbar Marg -- said about 20 percent of their total customers are the active followers of the store´s Facebook page.
Nepali companies that are on Facebook are also making sure that they are supporting some social causes through the site. “Getting associated with a certain social cause through these sites is becoming one of the most effective tools for attracting customers,” said Aditya Tibrewala, the proprietor of Mad About Bags.
“Facebook is becoming the best medium to promote business utilizing a low cost marketing tool.”
Mad about bags have over 800 followers and has been aggressively promoting Hi-design, Catwalk and other bag brands.
“If the promoters learn to handle the medium in the best way, it can help companies reduce their advertisement budget,” Tibrewala added.
Other Nepali companies like Gham Power, Hulas power, Araniko Skateboard, Hulas Power, City Centre, UFO -- the clothing store and The Toy Store, among others are actively involved in band promotion through social networking sites.
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